Product Photography Pros & Cons: Handmade Seller Edition

Product Photography Pros & Cons

Hey there, fellow makers and small business owners! Diving into the world of selling handmade goods online, you've likely realized just how pivotal product photography is to your success. The dilemma often boils down to this: should you handle product photography on your own, or is it worth investing in a professional photographer? Let's explore the advantages and challenges of each route to help you navigate this decision.

Embracing DIY Product Photography

Pros:

• Cost Efficiency: Tackling product photography yourself can significantly cut costs, an appealing factor for anyone in the early stages of building their business. 
• Creative Control: When you're behind the camera, you have the liberty to experiment with various styles, settings, and compositions. This freedom allows you to capture the essence of your products in a way that aligns perfectly with your brand's identity.
• Flexibility: Without the need to coordinate schedules with a professional, you can shoot new products on your timeline, making it easier to update your listings and keep your online store fresh.

Cons:

• Learning Curve: If photography isn't already in your skill set, preparing to take high-quality product shots can be daunting. Understanding the nuances of set up, lighting, angles, and editing takes time and practice.
• Time Investment: Perfecting your product photos can be a time-consuming process, from setting up your shoot to editing the final images. This is time that could be spent on other areas of your business.

Investing in Professional Product Photography

Pros:

• Exceptional Quality: Professional photographers bring their expertise and equipment to the table, resulting in stunning, high-quality images. This level of quality not only enhances your brand's appearance but can also significantly impact customer perception and value.
• High ROI: A single, well-executed product photo can generate thousands in revenue, showcasing the potential return on investment professional photography offers. Quality images can captivate and convert browsers into buyers more effectively than any other element on your product page.
• Saves Time: Handing off photography to a pro frees up your schedule, allowing you to concentrate on other aspects of your business. It's about investing in efficiency and quality simultaneously.

Cons:

• Higher Costs: Professional photography is an investment. For businesses with tight budgets, the upfront cost can be a significant consideration.
• Scheduling and Planning: Coordinating with a photographer requires planning and might introduce delays in getting your products photographed and listed, especially during peak seasons when photographers are in high demand.
• Relinquishing Some Control: While professionals can capture your vision, you'll need to trust their interpretation and execution. Finding a photographer who aligns with your brand's aesthetic is key.

The Bottom Line on Product Photography

Whether you choose the DIY path or opt for professional shots, remember that high-quality product photography is non-negotiable for online success. It's not just about showcasing your products; it's about conveying their value, craftsmanship, and the story behind them. Both approaches come with their pros and cons, and your decision will depend on factors like budget, skill level, and how much control you wish to retain over the creative process.

In the end, investing in top-notch product photography, be it through your own efforts or with a professional, is an investment in your brand's future. It can elevate your online presence, enhance customer trust, and, most importantly, drive sales.

Recommended Product Photographers for Artisan Products:

Over my 15-year journey within the handmade goods sector, I've had the fortune to connect with some of the industry's most skilled product photographers, who have a particular knack for handmade products. For those of you contemplating professional photography for your creations, I highly recommend Brandi Inman of Barefeet Atlanta and Zuly McKim of Lulufox Photo.

Both Brandi and Zuly stand out in their profession, providing the added convenience of allowing you to ship your products to them for photography. They invest time in understanding what you're looking for, capturing the essence of your brand with precision. Their pricing is not only competitive but also tailored to be accessible, and their strong connections to the handmade community add even more value to their service. Connecting with Brandi or Zuly  for your product photos will be one of the best investments you make for your small business. My recommendations are based on genuine admiration and the positive outcomes seen by countless clients who've benefitted from their expertise (I am not compensated by these referrals in any way). 

Zuly McKim: LuluFox Photo

Brandi Inman: Barefeet Atlanta

Here's to capturing the beauty and essence of your handmade products in every shot!