5 Exciting Promotions to Supercharge Your Holiday Sales

small business development Oct 27, 2023
Hands holding a holiday gift

Hey Make & Flourish fam! Winter is coming and, no, we're not talking about Game of Thrones. We're diving into the holiday selling season, the time of year that can make your handmade business boom like New Year's Eve fireworks. Whether you’re hustling on Goimagine, Etsy, Amazon, or any other online platform, strategic promotions are your ticket to a record-breaking holiday season.


Ready to create some buzz and maybe some jingle-jangle in that cash register? Let’s dive into five types of promotions you can roll out to make your brand the go-to for holiday shopping.

  1. Holiday Discount Sales: The classic and always welcomed by shoppers—holiday discounts can create a rush like a crowd of shoppers sprinting into a store on Black Friday. Example:  Black Friday Blowout Sale! Snag 20% off on all holiday-themed items, from our fiber ornaments to our cozy winter scarves. This weekend only!
  2. Free Shipping Promotions: Nothing says 'Merry Christmas' to a customer like waiving shipping costs. It’s the icing on the gingerbread cookie if your business doesn’t typically offer free shipping. Example: Get ready to sleigh! Enjoy free shipping on all orders over $35, savings that will help you  knock out your entire gift list.
  3. Buy One, Get One (BOGO) Deals: BOGO deals are like the gift baskets of the selling world: one for you and one for me, and you've got yourself a happy customer. Example: Holiday BOGO Alert! Buy one hand-poured holiday jar candle, get a matching votive absolutely free. While supplies last!
  4. Gift with Purchase: A small, surprise gift can turn a one-time shopper into a lifelong customer. This is where you can get creative with your handmade products. Example: Tis' the Season of Giving! Receive a complimentary handmade ornament with every purchase over $50. It's our way of saying thanks.
  5. Early Bird Pre-Order Specials: The early bird gets the worm, or in this case, an exclusive discount or gift. Pre-orders are a fantastic way to gauge interest and secure sales before you even launch your holiday line. Example: Deck the Halls Before the Rush! Pre-order our limited edition holiday collection and enjoy an exclusive 15% discount. Plus, receive a surprise holiday-themed gift!


By implementing these promotional strategies, your handmade business will not only thrive during the holiday season but will also build stronger bonds with your customers. After all, what’s a better way to spread joy and holiday cheer than offering incredible deals on your unique artisan items?

So, go ahead, make the next couple months not just about spreading holiday cheer but also about growing your small business into something even Santa would be jealous of. 🎅

Cheers to a holly, jolly, and prosperous holiday season!

Taught by leading e-commerce and handmade industry advisors, Flourish does more than teach you how to sell online, it will teach you to build your handmade or vintage brand and scale your small business to reach a global audience.

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